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How Glossier Hacked Social Media to Build A Cult-Like Follow…

This story appears in the September 2017 issue of Entrepreneur. Subscribe » On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company’s downtown Manhattan headquarters. She’s a thoroughly millennial girlboss in jeans, sneakers and a royal blue ...

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