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Thursday , December 14 2017
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If a PR Crisis Happens to Your Company, Will You Know What t…

Given today’s 24-7 news cycle, local and national broadcasters, bloggers and publishers are all looking for their next story. And the resulting amount of content that is published online alone is amazing. Most sources estimate that more than 2 million blog posts are uploaded daily. Related: 5 Crisis Management Tips for Your Digital Brand When ...

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Top Takeaways from the 'Most Interesting Man in the Wor…

I would have used a “Westworld”-like, dual-timelines approach, but the Dos Equis brand opted to slightly rework its “Most Interesting Man in the World” campaign. Out was septuagenarian spokesperson Andrew Goldsmith, who actually has had a pretty interesting life himself. In his place came French-born Augustin Legrand. Related Video: Why Your Brand Is More ...

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