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Finding Customers

5 Ways to Do Original Research Faster and More Cheaply…

In the content-marketing world, the most successful businesses are those that produce the highest-value content — which is almost antithetical to the popular notion that quantity is what really matters. Related: How Entrepreneurs Can Conduct Primary Market Research By producing better content, you’ll be building a better reputation and earning far more ...

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5 Places to Use Storytelling in Your Marketing to Drive Sale…

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is ...

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The Power of Pancakes: Branding Starts With Tribes, Not Beta…

When most people think of “branding,” they envision entrepreneurs conjuring up a fancy name, registering an associated domain and working with a designer to create the perfect logo. Related: 8 Reasons a Powerful Personal Brand Will Make You Successful Reality check: Branding isn’t about design fluff and clever names. Branding ...

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Want to Find Lots of Paying Customers? Watch This Facebook L…

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Editor’s Note: In ‘Tough Love Tuesday,’ our first-ever summer success series, we’ll connect side-hustling entrepreneurs with support, resources and advice from ...

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