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Online Marketing

A Simple 3-Step Approach to Successful Social Media Advertis…

This story originally appeared on Buffer There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing and analyzing all need to be taken into account if you want to see positive ROI ...

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Is it Time to Cut Back? A Minimalist Approach to Social Medi…

Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. With this in mind, it’s no wonder that 92 percent of marketers say that social media is important to their business. ...

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11 Ways to Make Your Next Instagram Marketing Campaign Dazzl…

For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many organizations have yet to develop a winning Instagram ...

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5 Reasons Machine Learning Is the Future of Marketing…

I do a great deal of research on business trends and online tools that can enhance business productivity. Naturally, I visit and monitor many websites and website content. And just as predictably, I encounter ads from those same companies on my Facebook timeline. More surprising is how well Facebook integrates search behavior ...

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The 5 Biggest Mistakes Marketers Make Using LinkedIn's …

Currently, LinkedIn boasts more than 467 million members in over 200 countries. When used correctly, LinkedIn’s InMail is an incredibly powerful tool for laser-targeted B2B marketing. While using InMail to get your message in front of a receptive audience sounds great, unless you know what you’re doing, you can easily waste ...

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