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Public Relations

The Minute You Stop Chasing Trends Is When You Will Start Bu…

If you’ve been paying attention to the entrepreneur space, you may have noticed something in the last three months. It’s a common trend that’s not so common in entrepreneurship. You’ve seen the same entrepreneurs chasing the newest “hot” trends. They started their business with a core topic and industry but maybe ...

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Pivot to the Future: How to Change the Course of a Flounderi…

Dara Khosrowshahi, a wildly successful entrepreneur, former chief exec of Uber and one-time Iranian refugee — and as of this month, Uber’s CEO — faces a daunting task: He needs to replace the dysfunctional dude-bro environment that once made the company thrive and now threatens its survival. Related: Uber Needs to Recreate its Company Culture. ...

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5 Insights About the Media That Every Marketer Should Know…

Mainstream media has a public relations problem. A recent Suffolk University/USA Today survey found that the media has a lower favorable rating than the President. Adding to that negative perception is a recent Harvard-Harris poll that showed two-thirds of Americans believe that mainstream media is packed with fake news, signifying an all-time ...

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