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How to Write Email Subject Lines That Will Actually Be Opene…

During the second quarter of 2017, 23 percent of the brands polled sent users emails about carts with unpurchased items. Sixty-two percent of those messages had subject lines between 31 and 50 characters, and got a below-average open rate of 11.9 percent. They often aimed to entice customers to come back to abandoned carts with promises of discounts. However, these were more readily disregarded than the shorter subject lines between 21 and 30 that had the highest open rate at 36.8 percent, with subject lines that read, “you forgot something.”


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