Full title: Build airplane yourself! Experience of prototyping online-marketing tools with Lua
Today there are a plenty of tools for Internet-advertisement analysis – Google Analytics, Yandex.Metrika etc. No less them for management and automation of context-advertisements: R-broker, K50, Alytics etc. These tools are good enough for their tasks. When development of own toolset makes sense? How this toolset may look like, in what sequence it should be created, what side projects may be useful? Basing on self-experience, author will try to answer for these and other questions.